ROI EXAMPLES / READ THE MEASURE
Executive summaries of published return and efficiency examples — with original links and clear definitions.
EXECUTIVE SUMMARY
Start with the business decision, then select the measure. ROI, ROAS, sales lift and lower media costs answer different questions. These examples show approaches worth testing; their percentages cannot be ranked as if they used the same market, denominator or method.
EXTERNAL PUBLISHED EXAMPLE
Canada · April 2023–March 2024
Combine awareness and purchase formats, then evaluate the effect using market-specific studies. Amazon Ads reports higher MMM ROI for full-funnel versus single-objective campaigns.
A relative improvement in modelled ROI. It is not a 153% net profit margin or a promised return for your business.
Read original case ↗EXTERNAL PUBLISHED EXAMPLE
Google-published case · exact measurement window not stated
Connect creator-led YouTube discovery with AI-supported Search. Google’s account reports a seven-times return on ad spend for the Search strategy.
ROAS relates revenue to advertising spend. It excludes the full cost base and does not establish incremental profit.
Read original case ↗EXTERNAL PUBLISHED EXAMPLE
US brand example · exact campaign dates not stated
Use regional under-penetration signals to activate geographic audiences. Amazon Ads reports an 86% lower cost per new-to-brand detail-page view.
This is a media-efficiency measure, not cost per acquired customer or ROI. The public result does not establish incremental sales or profit.
Read original case ↗MEASUREMENT / A WORKED EXAMPLE
Attributed advertising revenue ÷ advertising spend.
Additional revenue caused by the activity ÷ advertising spend.
(Incremental contribution before project cost − total project investment) ÷ total project investment.
Assume €100,000 incremental sales and €70,000 associated product, fulfilment and other variable costs. Contribution before the project investment is €30,000. With a €20,000 total project investment, net incremental profit is €10,000 and project ROI is 50%.
All figures are invented solely to explain the calculation. A real evaluation must agree attribution, returns, discounts, taxes, time horizon and every relevant cost.
Sources reviewed 20 October 2026. External examples are not NUVELO HEALTH client projects. Reported outcomes, targets and our interpretations are labelled separately.